Kingfisher: A Digital Legacy
Our team's leadership was the driving force behind Kingfisher's digital-first evolution, creating a series of culturally iconic, award-winning campaigns that defined the brand's voice for a generation.
Kingfisher "Apna City Rap" (IPL 2019)
An iconic, high-impact campaign that tapped into local pride by featuring 5 city-specific rap anthems during the IPL season, becoming a viral sensation and connecting with fans on a personal, city-wide level.
Watch The Anthem →Kingfisher "Instant Beer Mix" Prank
A masterful April Fools' Day campaign that went viral. The idea of an 'instant beer mix' was so believable it sparked massive online conversation and media coverage, demonstrating the power of a simple, clever idea executed perfectly.
Read The Story →Kingfisher Lockdown Campaign
A campaign connecting with the nation's sentiment during a challenging time. By shifting the message to solidarity, we reinforced the brand's core value of togetherness, earning goodwill and keeping Kingfisher top-of-mind.
Watch The Film →
Kingfisher "#MyFisher" Campaign
An engaging, user-centric campaign that empowered fans to become creators. By encouraging them to share their "Kingfisher moments," we drove a wave of authentic user-generated content, deepening community connection.
See The Post →